Don’t let feedback derail your momentum.
Make it benefit you and your team with

SQUACK
Suggestions
Questions
Accident
Critical
Kudos
User Signal
Testimonials
SQUACK enables teams to structure their feedback and drive clarity.
The SQUACK feedback formula is also a simple, effective and fun process that helps both feedbck givers and getters.


Julie Jensen Invented the 74-Word Formula For UX Teams
As a UX leader at Amazon, Microsoft, Capital One, and USAA, Julie Jensen created SQUACK to help UX teams
harvest expertise across disciplines. Her custom workshops empower design critiques and unlock cross-discipline collaboration.
Empower your critiques.
SQUACK has worked for teams at








Don’t be the victim of a feedback whim.
Stop struggling through unhelpful, impulsive feedback sessions. Make your critique sessions valuable, actionable, and clear. Schedule a Hatching SQUACK Workshop today to:
Practice
Apply the SQUACK formula to your team’s deliverables.
Optimize
Tailor feedback based on the where you are in the product life cycle.
Create
Amplify the culture you want using a Kudos primer created for your team.
Testimonials
Better feedback?
Yup, there’s a book on that.
Explore how teams can transform tense critiques into productive feedback sessions where people feel heard and your teams feel motivated.

SQUACK
TO IMPROVE
FEEDBACK
The deceptively simple formula for hearing and giving actionable, motivational, and understandable feedback

SQUACK
TO NURTURE COLLABORATION
The savvy resource for spurring teamwork, amplifying diverse voices, and transforming feedback across disciplines.
Coming 2024

SQUACK
TO EMPOWER
YOUR TEAM
The clever formula for translating feedback so that your UX team remains confident, effective, and motivated